Sunny's Caffe
Branding & UI/UX Design
Sunny’s Caffe delivers the cozy coffee shop experience to your doorstep with a unique rental service for events. Offering expertly crafted coffee, specialty drinks, and a friendly barista, Sunny’s creates a warm, inviting café atmosphere anywhere—no café required.
Client:
unknown
Role:
Art Director
Year:
2024
Challenge
A key challenge was translating the cozy, welcoming feel of a physical café into a mobile service identity. This involved balancing playful, friendly visuals with clear communication of the unique rental concept. Creating distinctive characters and illustrative elements that could connect emotionally with clients while complementing the brand’s typography and color palette required careful exploration and iteration. Another challenge was aligning with the client early on through moodboards and concept sketches to ensure the design direction matched their vision and the brand’s sunny, joyful personality.
Objective
The goal was to develop a playful, approachable brand identity that captures the charm and warmth of a local café while emphasizing the convenience of the mobile rental service. The branding needed to appeal to event hosts who want to bring a memorable, café-style experience to private celebrations like birthdays, making each occasion feel special and stress-free.
Results
The final brand identity for Sunny’s Caffe is cheerful, approachable, and visually engaging. The color palette, typography, and custom illustrations work together to evoke the warmth of a café experience in a fresh, fun way. The playful characters and hand-drawn elements add personality, making the brand memorable and relatable. This visual language effectively communicates the convenience and joy of bringing a café vibe to any event. The project reflects a successful collaboration that translated client ideas into a cohesive design system, perfectly capturing the sunny spirit of the brand.
