Teppan
Branding
Teppan is a contemporary dining concept inspired by traditional Japanese teppanyaki cuisine, designed to offer guests an interactive and vibrant culinary experience. The project involved developing the brand identity and visual design to reflect Teppan’s blend of authentic flavors and modern atmosphere.
Client:
unknown
Role:
Brand Designer
Year:
2023
Challenge
The key challenge was to create a brand that stands out in a competitive restaurant market while honoring the rich cultural heritage of teppanyaki. The design needed to balance tradition with a fresh, inviting look that appeals to both local food lovers and adventurous diners seeking a unique experience.
Objective
To develop a cohesive brand identity—including logo, color palette, typography, and interior design elements—that communicates Teppan’s essence of quality, craftsmanship, and lively social dining. The goal was to create a memorable and engaging environment that encourages guests to enjoy the food, the show, and the atmosphere.
Results
The final concept delivered a bold, contemporary brand identity with clean yet warm visuals, perfectly capturing the energy of teppanyaki dining. The design successfully invited guests into an immersive space where traditional cooking meets modern style, establishing Teppan as a go-to destination for authentic and interactive Japanese cuisine.
